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Unlocking opportunities across Asia

Strategic advisory for heritage, luxury and premium consumer brands

Independent advice. International perspective. Trusted relationships.

Who we advise

Supporting heritage, luxury, premium consumer brands and investors seeking sustainable growth across Asia

Heritage Brands

Preserving authenticity whilst creating sustainable international growth

Luxury Brands

Strengthening market presence through carefully planned expansion and strategic partnerships.

Premium Brands

Building commercial platforms for long-term growth across Asia

Investors

Providing commercial insight, strategic evaluation and trusted introductions to support investment, acquisitions and international expansion

Technology Companies

Preserving authenticity whilst creating sustainable international growth

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Services

Supporting international growth through informed strategy, commercial development and trusted advice

Market Entry & Growth

Market Immersion

Evaluating market potential, competitive dynamics and entry strategies to support successful expansion across Asia

Providing first-hand market insight through tailored executive programmes, combining visits to leading retailers, distribution channels and commercial destinations with strategic discussion and local market analysis

Business Development

Strategic Advisory

Developing commercial opportunities through distribution, strategic partnerships, licensing and carefully selected business relationships

Providing independent advice on commercial strategy, organisational development, negotiations, and partnerships

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How We Work

Understand

Understanding your brand, ambitions and opportunities

Market Insight

Evaluating market conditions and identifying the opportunities best suited to the brand's strengths and long-term objectives

Develop

Developing the strategy and identifying the partners best suited to the client's objectives

Deliver

Supporting implementation through negotiations, market entry and commercial execution

Optimise

Reviewing progress, refining strategy and identifying new opportunities for continued success

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Selected Engagements

Examples of actual brand engagements across Asia, demonstrating the breadth of Hillsbrooks' experience across fashion, lifestyle and premium consumer sectors.

Womenswear

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Home & Lifestyle

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Menswear

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Footwear & Accessories

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Experience & Perspective

40+ 

Years in Asia

From the European Commission Executive Training Programme in Japan and Japanese fluency, to more than four decades of executive leadership and strategic advisory experience across Asia

Executive Leadership

Senior executive appointments with internationally recognised heritage, luxury and premium consumer brands, including Wedgwood, Christofle, Burberry, Cath Kidston and Zegna.

Regional

Reach

 

 

EAST ASIA

Japan, South Korea China, Hong Kong Taiwan
 

SOUTH EAST ASIA Singapore, Malaysia Indonesia, Thailand Vietnam, Cambodia
 

OCEANIA & INDIA India, Australia, New Zealand

Trusted

Relationships

A network built over four decades with brands, distributors, retailers, investors and family businesses across Asia.

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Our Approach

The most successful international businesses are built on understanding markets, aligning shared objectives, earning trust, and making informed decisions that create lasting value

Relationships

Long-term partnerships built on trust, integrity and mutual respect. Strong relationships create lasting opportunities

Understanding

Every market has its own culture, pace and commercial dynamics. Successful decisions begin with informed understanding

Strategic Thinking

Success is built on clear strategy, disciplined execution and continuous refinement

Independent Advice

Recommendations are shaped by practical experience, commercial judgement and independent thinking

Adaptability

Success comes from adapting to the specific requirements of each market

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Network

Successful partnerships begin with the right introduction. Hillsbrooks connects brands, distributors, retailers, licensing partners, investors and technology companies where there is genuine strategic alignment

Brands

Long-standing associations with heritage, luxury and premium consumer brands across Asia and Europe

Distributors

A trusted network of distributors, agents and commercial partners built over four decades

Retail Partners

Established connections across department stores, speciality retailers, travel retail operators and leading e-commerce platforms

Licence Partners

Extensive experience with licensing partners developing heritage, luxury and premium brands into carefully selected product categories and markets

Investors

Facilitating introductions where investment objectives, commercial strategy and brand ambitions are closely aligned

Technology Companies

Connections with innovative technology companies supporting customer engagement, AI and digital transformation.

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Contact

Whether you are considering expansion into Asia or seeking an experienced strategic adviser, Hillsbrooks welcomes confidential discussions.

Peter F. Thewlis

 

Founder & Managing Director

 

Singapore

 

pthewlis@hillsbrooks.com

http://www.hillsbrooks.com/

https://www.linkedin.com/in/peterthewlis/

 

HILLSBROOKS CONSULTING        Independent Strategic Advice. International Perspective. Trusted Relationships.

© 2026 Hillsbrooks Consulting. All rights reserved.

 

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