
Unlocking opportunities across Asia
Strategic advisory for heritage, luxury and premium consumer brands
Independent advice. International perspective. Trusted relationships.
Who we advise
Supporting heritage, luxury, premium consumer brands and investors seeking sustainable growth across Asia
Heritage Brands
Preserving authenticity whilst creating sustainable international growth
Luxury Brands
Strengthening market presence through carefully planned expansion and strategic partnerships.
Premium Brands
Building commercial platforms for long-term growth across Asia
Investors
Providing commercial insight, strategic evaluation and trusted introductions to support investment, acquisitions and international expansion
Technology Companies
Preserving authenticity whilst creating sustainable international growth

Services
Supporting international growth through informed strategy, commercial development and trusted advice
Market Entry & Growth
Market Immersion
Evaluating market potential, competitive dynamics and entry strategies to support successful expansion across Asia
Providing first-hand market insight through tailored executive programmes, combining visits to leading retailers, distribution channels and commercial destinations with strategic discussion and local market analysis
Business Development
Strategic Advisory
Developing commercial opportunities through distribution, strategic partnerships, licensing and carefully selected business relationships
Providing independent advice on commercial strategy, organisational development, negotiations, and partnerships

How We Work
Understand
Understanding your brand, ambitions and opportunities
Market Insight
Evaluating market conditions and identifying the opportunities best suited to the brand's strengths and long-term objectives
Develop
Developing the strategy and identifying the partners best suited to the client's objectives
Deliver
Supporting implementation through negotiations, market entry and commercial execution
Optimise
Reviewing progress, refining strategy and identifying new opportunities for continued success

Selected Engagements
Examples of actual brand engagements across Asia, demonstrating the breadth of Hillsbrooks' experience across fashion, lifestyle and premium consumer sectors.
Womenswear

Home & Lifestyle

Menswear

Footwear & Accessories


Experience & Perspective
40+
Years in Asia
From the European Commission Executive Training Programme in Japan and Japanese fluency, to more than four decades of executive leadership and strategic advisory experience across Asia
Executive Leadership
Senior executive appointments with internationally recognised heritage, luxury and premium consumer brands, including Wedgwood, Christofle, Burberry, Cath Kidston and Zegna.
Regional
Reach
EAST ASIA
Japan, South Korea China, Hong Kong Taiwan
SOUTH EAST ASIA Singapore, Malaysia Indonesia, Thailand Vietnam, Cambodia
OCEANIA & INDIA India, Australia, New Zealand
Trusted
Relationships
A network built over four decades with brands, distributors, retailers, investors and family businesses across Asia.

Our Approach
The most successful international businesses are built on understanding markets, aligning shared objectives, earning trust, and making informed decisions that create lasting value
Relationships
Long-term partnerships built on trust, integrity and mutual respect. Strong relationships create lasting opportunities
Understanding
Every market has its own culture, pace and commercial dynamics. Successful decisions begin with informed understanding
Strategic Thinking
Success is built on clear strategy, disciplined execution and continuous refinement
Independent Advice
Recommendations are shaped by practical experience, commercial judgement and independent thinking
Adaptability
Success comes from adapting to the specific requirements of each market

Network
Successful partnerships begin with the right introduction. Hillsbrooks connects brands, distributors, retailers, licensing partners, investors and technology companies where there is genuine strategic alignment
Brands
Long-standing associations with heritage, luxury and premium consumer brands across Asia and Europe
Distributors
A trusted network of distributors, agents and commercial partners built over four decades
Retail Partners
Established connections across department stores, speciality retailers, travel retail operators and leading e-commerce platforms
Licence Partners
Extensive experience with licensing partners developing heritage, luxury and premium brands into carefully selected product categories and markets
Investors
Facilitating introductions where investment objectives, commercial strategy and brand ambitions are closely aligned
Technology Companies
Connections with innovative technology companies supporting customer engagement, AI and digital transformation.

Contact
Whether you are considering expansion into Asia or seeking an experienced strategic adviser, Hillsbrooks welcomes confidential discussions.
Peter F. Thewlis
Founder & Managing Director
Singapore